Interesting reading I

This is part one of two post where I add some older but still very relevant articles on airlines, planning and digital advertising.

Johnny Holland – It’s all about interaction » Blog Archive » A Social Interaction Primer

Article discussing the frame work on social interaction design and how a 2.0 expereince needs a different way of thinking focusing on the users’ expectations and assumptions instead of the creators intended purpose.

Travel sentiments across Asia Pacific are ‘down but not out’ | Eyefortravel

China is the country where largest growth in outbound travel is expected, followed by Malaysia and Hong Kong. There is a danger here the foreign airlines in China does the same mistake as many other brands. Basically relying on existing brand value and do “business as usual”. Very often it works…for awhile.

PR 2.0: Where the Streets Have Names: Learning from Bono’s Facebook Dilemma

Lovely example of social networking and its dangers

Customer Experience Crossroads

Branding is about promising an experience, but what happens afterwards?

Airlines: Smile more so flyers “pick” you. In conversation with Patrick Hanlon of Thinktopia

The flying experience is not as complex as people think. In the end of the day it comes back to human to human connections.

American Express Business Travel Launches A Social Network

Amex is creating a portal focusing on business travelers and their needs.

10 of the Best Social Media Tools for PR Professionals and Journalists

A list of useful tools for social media campaigns.

Meaning Management

Planning and insights to make creativity make sense

MediaPost Publications – Study: Consumers Embrace Social Media Ads – 10/29/2008

Four in 10 online consumers have made a purchase based on advertising they saw on a social media site, while almost three-quarters welcome brand advertising on social networks, according to new research from Razorfish.

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One Response to Interesting reading I

  1. […] Interesting reading IChina is the country where largest growth in outbound travel is expected, followed by Malaysia and Hong Kong. There is a danger here the foreign airlines in China does the same mistake as many other brands. Basically relying on existing … […]

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