This is part one of two post where I add some older but still very relevant articles on airlines, planning and digital advertising.
Article discussing the frame work on social interaction design and how a 2.0 expereince needs a different way of thinking focusing on the users’ expectations and assumptions instead of the creators intended purpose.
China is the country where largest growth in outbound travel is expected, followed by Malaysia and Hong Kong. There is a danger here the foreign airlines in China does the same mistake as many other brands. Basically relying on existing brand value and do “business as usual”. Very often it works…for awhile.
Lovely example of social networking and its dangers
Branding is about promising an experience, but what happens afterwards?
The flying experience is not as complex as people think. In the end of the day it comes back to human to human connections.
Amex is creating a portal focusing on business travelers and their needs.
A list of useful tools for social media campaigns.
Planning and insights to make creativity make sense
Four in 10 online consumers have made a purchase based on advertising they saw on a social media site, while almost three-quarters welcome brand advertising on social networks, according to new research from Razorfish.