And this is part two of older but still very relevant articles on airlines, planning and digital advertising.
if you dont get the business model, how can you design the user experience.
SM touches everyone and is done by everyone. Don’t fear it, use it.
It’s no surprise that as social media sites and tools grow in popularity with customers, that companies are considering following them into this space. But for businesses that want to wade into the social media waters looking for customers, bring your sense of commitment, more so than your wallet.