Interesting reading II

And this is part two of older but still very relevant articles on airlines, planning and digital advertising.

Why Understanding Business Models is Important to Interaction Designers » UIE Brain Sparks

if you dont get the business model, how can you design the user experience.

PR 2.0: In the Social Web, We Are All Brand Managers

SM touches everyone and is done by everyone. Don’t fear it, use it.

Social Media Requires Time, Not Money | Marketing Profs Daily Fix Blog

It’s no surprise that as social media sites and tools grow in popularity with customers, that companies are considering following them into this space. But for businesses that want to wade into the social media waters looking for customers, bring your sense of commitment, more so than your wallet.

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